Anna Skigin, Founder and CEO of Frank Porter discusses how can leaders transform
industries and business through personalised, hands-on communication and service.
Leaders set the tone for change. Effective leaders engage directly with their team and craft an organisational culture through a personalised, hands-on approach. It is this approach that sets the groundwork for both meaningful change and sustainable growth.
Service-driven innovation is all about pushing boundaries to elevate the customer experience. A company creates value and anticipates the needs of customers through innovative ideas and effective solutions. Listening to feedback and continuously refining their approach helps companies remain relevant in their respective markets.
Motivating not micromanaging
Being a leader is more than just a title and in order to be most effective, leaders need to inspire their team to think outside the box to ignite both company and industry-wide transformations. When team members feel empowered to take ownership, they will be inspired to challenge norms and put forward unique ideas. An effective leader inspires loyalty amongst their team by giving them appropriate guidance and trust which helps create sustainable growth within the organisation. By prioritising a motivating, hands on approach, leaders will inspire their team to both anticipate and solve problems. In turn, this creates a more personalised experience for customers and helps foster brand loyalty.
Personal leadership
Personal leadership is a mindset. It is an improvement of traditional leadership styles that involves self-awareness, flexibility and consistency. When we talk about transformations, it is a reimagining of what is possible. Leaders who drive this kind of change stand out as having a forward-thinking yet resilient approach to both challenges and opportunities. A personal leadership approach prioritises growth from within an organisation and understanding your team is the first step to effectively implementing this leadership style. Effective leaders set an example both through their actions and authenticity.
By taking a personal approach to leadership, an inspiring leader encourages team members to think differently and act with purpose. When organisations prioritise transformative growth, team members feel empowered to contribute to the shared vision rather than simply follow suit. With the guidance of an effective leader, team members can leverage their individual strengths in order to collaborate effectively. A personal approach to leadership means the individual and diverse talents within a team are both acknowledged and harnessed. Team members feel supported and are therefore less afraid to make mistakes, making it easier for them to put forward new ideas. This leadership mindset builds trust within a team and creates an environment whereby each team member feels valued.
Hands-on communication
Hands-on communication is all about being actively involved and genuinely present in conversations with your team. An effective leader rolls up their sleeves and openly listens to their team, building a deeper level of trust and in turn giving team members the confidence to put forward their ideas.
An effective leader does not just manage, they create an organisational culture whereby everyone feels motivated to contribute effectively through being heard and respected. Communication should always be a two-way street. Leaders need to speak openly but also listen closely, as the team often brings valuable ideas and fresh perspectives to the organisation.
Leaders set the tone
Transformative leaders are not just keeping up, but are setting the pace when it comes to market trends and innovations. They are forward-thinking visionaries who work towards cultivating the future of an organisation with the support of their team. An effective leader takes a hands on approach to encourage their talent to step up professionally and achieve common goals.
Excellent leadership doesn’t just guide a company, it powers it forward. Effective leadership fuels productivity, deepens customer loyalty, and boosts profits. Leaders hold the unique power to reshape industries and elevate businesses by embracing a personalised, hands-on approach to both communication and service. Service-driven innovation is about rethinking the customer experience to provide value that understands and anticipates customer needs. Leaders cultivate an environment where innovation thrives by engaging directly and authentically. When team members feel valued and heard, customers experience the highest levels of both innovation and service.
